Marimekko Kevatjuhla
The fantastic cow-centric print was created by designer Miina Äkkijyrkkä in 2007 and pays homage to the springtime and freedom. Äkkijyrkkä is a boundless artist who allows her passions to transfer to others through her persuasive artwork. In both the Kevätjuhla and Iltavilli prints she uses hand-sketched drawing of stampeding calves mixed with eye-catching colors to awaken a youthful stir. Kevätjuhla which loosely translates to “spring festival” and Iltavilli meaning “from the wild;” both prints are supposed to arise excitement in new life and nature. Always printed on bright colors ranging from electric blue, neon lime, and bubblegum pink, Äkkijyrkkä’s pattern embraces the core design elements of Marimekko but with new direction.
