Vesa Nilsson is a Finnish Master of Arts and designer whose philosophy, “I think first and design later," reflects his thoughtful and hands‑on approach to jewelry creation. Since around 2011, he has contributed significantly to Kalevala Koru, merging traditional craftsmanship with innovative concepts. He is widely celebrated for the Kalevala Love ring collection and the Made in Helsinki Eira collection. His work balances emotional resonance with refined design, which showcases both historical reference and contemporary elegance.

Finnish design has a long history and is know for simplicity, functionality, and craftsmanship. It's trademark designs emerged in the early 20th century, and gained international attention through pioneers like Alvar Aalto in architecture and furniture, as well as companies such as Iittala, Artek, and Marimekko. Their work emphasized clean lines, natural materials, and a harmonious balance between beauty and practicality. Everything must have a purpose. Iconic products like the Aalto vase, Artek’s Stool 60, and Marimekko’s bold textile patterns established Finland as a leader in modernist design. Over the next century, Finnish design became synonymous with high quality, technical skill, and timeless aesthetics—qualities that have earned it global recognition, particularly during the postwar years when Nordic design was celebrated worldwide, and still is. Today, Finnish products continue to enjoy international respect, not only for their aesthetic value but also for their reputation of reliability, thoughtful construction, and cultural authenticity.