What once was a daring deviation from iittala's simple lines has become one of the most beloved dinnerware designs.

With an authentic folkloric voice, iittala Taika (Magic) tells the story an enchanted forest full of fanciful creatures. The vivid iittala Taika designs are both whimsical and sophisticated in nature, showcasing Finnish designer Klaus Haapaniemi's adept attention to detail. The intricate illustrations are a perfect match for the smooth, simple shapes of Heikki Orvola's porcelain pieces. Though the stunning iittala Taika collection has the look and feel of fine china, it carries the convenience of daily dinnerware; each piece is freezer, microwave, oven and dishwasher safe.

Finnish design has a long history and is know for simplicity, functionality, and craftsmanship. It's trademark designs emerged in the early 20th century, and gained international attention through pioneers like Alvar Aalto in architecture and furniture, as well as companies such as Iittala, Artek, and Marimekko. Their work emphasized clean lines, natural materials, and a harmonious balance between beauty and practicality. Everything must have a purpose. Iconic products like the Aalto vase, Artek’s Stool 60, and Marimekko’s bold textile patterns established Finland as a leader in modernist design. Over the next century, Finnish design became synonymous with high quality, technical skill, and timeless aesthetics—qualities that have earned it global recognition, particularly during the postwar years when Nordic design was celebrated worldwide, and still is. Today, Finnish products continue to enjoy international respect, not only for their aesthetic value but also for their reputation of reliability, thoughtful construction, and cultural authenticity.