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Paperivalo

Paperivalo cards are no longer available. An individual watermark card by Paperivalo is a pleasure to send and receive both on special occasions and in the middle of a normal hectic day.

Using watermarks to create patterns on paper provides a perfect medium to explore the combination of light and paper. As handmade white paper already is expressive itself, the play of light and shadow as well as subtle differences in shades create an illusion that catches attention. Character can be given to cotton and flax paper by using Finnish plant fibres, some of which are the reddish willow, the splintery fern, yellow oat and woody cow parsley.

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About Finnish Design

Finnish design has a long history and is know for simplicity, functionality, and craftsmanship. It's trademark designs emerged in the early 20th century, and gained international attention through pioneers like Alvar Aalto in architecture and furniture, as well as companies such as Iittala, Artek, and Marimekko. Their work emphasized clean lines, natural materials, and a harmonious balance between beauty and practicality. Everything must have a purpose. Iconic products like the Aalto vase, Artek’s Stool 60, and Marimekko’s bold textile patterns established Finland as a leader in modernist design. Over the next century, Finnish design became synonymous with high quality, technical skill, and timeless aesthetics—qualities that have earned it global recognition, particularly during the postwar years when Nordic design was celebrated worldwide, and still is. Today, Finnish products continue to enjoy international respect, not only for their aesthetic value but also for their reputation of reliability, thoughtful construction, and cultural authenticity.