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Marimekko Veljekset Bath Towels

For those who like to do things a little differently, the Marimekko Veljekset Bath Towels are each a different color but share different sections of the same pattern for an eclectic yet cohesive statement. Maija Louekari's 2017 Veljekset pattern celebrated Finland's 100th anniversary of independence and has been brought back this year in striking jewel tones. Inspired by Finnish folk tales, the collection artfully depicts the wildlife that inhabits the northern country. All the artwork is featured on a 100% cotton terry, which is lightweight enough to be fast-drying while also being very absorbent. Each piece has an attached loop for hanging when not in use.

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About Finnish Design

Finnish design has a long history and is know for simplicity, functionality, and craftsmanship. It's trademark designs emerged in the early 20th century, and gained international attention through pioneers like Alvar Aalto in architecture and furniture, as well as companies such as Iittala, Artek, and Marimekko. Their work emphasized clean lines, natural materials, and a harmonious balance between beauty and practicality. Everything must have a purpose. Iconic products like the Aalto vase, Artek’s Stool 60, and Marimekko’s bold textile patterns established Finland as a leader in modernist design. Over the next century, Finnish design became synonymous with high quality, technical skill, and timeless aesthetics—qualities that have earned it global recognition, particularly during the postwar years when Nordic design was celebrated worldwide, and still is. Today, Finnish products continue to enjoy international respect, not only for their aesthetic value but also for their reputation of reliability, thoughtful construction, and cultural authenticity.