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Marimekko Jurmo Bath Towels

The Marimekko Jurmo Towel uses various colors and patterns to create a complex print by Aino-Maija Metsola reminiscent of the island it's named after. Jurmo is a remote Finnish archipelago that was formed during the ice age. Only three miles in length and half a mile wide, this tiny island features beautiful rock formations, soft rolling moors and a brilliant blue sea. These velvety smooth towels are made of plush 100% organic cotton. Slightly oversized but lightweight, they feel luxurious, gentle, and absorb water well. Each towel has a loop for convenient hanging. Amaze and pamper your friends and family with this breathtaking collection of towels.

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About Finnish Design

Finnish design has a long history and is know for simplicity, functionality, and craftsmanship. It's trademark designs emerged in the early 20th century, and gained international attention through pioneers like Alvar Aalto in architecture and furniture, as well as companies such as Iittala, Artek, and Marimekko. Their work emphasized clean lines, natural materials, and a harmonious balance between beauty and practicality. Everything must have a purpose. Iconic products like the Aalto vase, Artek’s Stool 60, and Marimekko’s bold textile patterns established Finland as a leader in modernist design. Over the next century, Finnish design became synonymous with high quality, technical skill, and timeless aesthetics—qualities that have earned it global recognition, particularly during the postwar years when Nordic design was celebrated worldwide, and still is. Today, Finnish products continue to enjoy international respect, not only for their aesthetic value but also for their reputation of reliability, thoughtful construction, and cultural authenticity.