Lina Simons is a Finnish goldsmith and jewelry designer with a passion for creating high-quality jewelry that can be passed down from one generation to the next. Her designs are based on her hand-drawn sketches, which bring a personal and unique dimension to jewelry. She has collaborated with Finnish jewelry brand Kalevala to create the beloved Amulet series inspired by ancient symbols. Lina states, "designing timeless jewelry is my great love, and seeing it on someone is my greatest reward."

Finnish design has a long history and is know for simplicity, functionality, and craftsmanship. It's trademark designs emerged in the early 20th century, and gained international attention through pioneers like Alvar Aalto in architecture and furniture, as well as companies such as Iittala, Artek, and Marimekko. Their work emphasized clean lines, natural materials, and a harmonious balance between beauty and practicality. Everything must have a purpose. Iconic products like the Aalto vase, Artek’s Stool 60, and Marimekko’s bold textile patterns established Finland as a leader in modernist design. Over the next century, Finnish design became synonymous with high quality, technical skill, and timeless aesthetics—qualities that have earned it global recognition, particularly during the postwar years when Nordic design was celebrated worldwide, and still is. Today, Finnish products continue to enjoy international respect, not only for their aesthetic value but also for their reputation of reliability, thoughtful construction, and cultural authenticity.