Laina Koskela is a Finnish graphic artist and pattern designer who studied art at several institutions, including Helsinki’s University of Industrial Arts. In 1969, while still a student, she entered a print design competition, and although she didn’t win, her “Elefantti” pattern was selected and purchased by Finlayson, launching her career. Today, Laina Koskela works as a freelance designer, drawing inspiration from personal sources such as myths, dreams, childhood memories, and her native Finnish forests, which have deeply influenced her creative vision 

Finnish design has a long history and is know for simplicity, functionality, and craftsmanship. It's trademark designs emerged in the early 20th century, and gained international attention through pioneers like Alvar Aalto in architecture and furniture, as well as companies such as Iittala, Artek, and Marimekko. Their work emphasized clean lines, natural materials, and a harmonious balance between beauty and practicality. Everything must have a purpose. Iconic products like the Aalto vase, Artek’s Stool 60, and Marimekko’s bold textile patterns established Finland as a leader in modernist design. Over the next century, Finnish design became synonymous with high quality, technical skill, and timeless aesthetics—qualities that have earned it global recognition, particularly during the postwar years when Nordic design was celebrated worldwide, and still is. Today, Finnish products continue to enjoy international respect, not only for their aesthetic value but also for their reputation of reliability, thoughtful construction, and cultural authenticity.