Heini Turunen is a Finnish textile designer recognized for her thoughtful and nature-inspired designs. She has a background in visual arts and education, and especially gained an interest in surfaces and pattern design. About her designs, she states, "I get inspiration from little details around like interesting color combinations, natural phenomena and music." Some of her work is in collaboration with Finnish brand Lapuan Kankurit, where she designed the recent SAVU design, which was created as part of Sauna Finland’s project to develop an idea or a product that signals Finnish sauna culture to an international target audience.

Finnish design has a long history and is know for simplicity, functionality, and craftsmanship. It's trademark designs emerged in the early 20th century, and gained international attention through pioneers like Alvar Aalto in architecture and furniture, as well as companies such as Iittala, Artek, and Marimekko. Their work emphasized clean lines, natural materials, and a harmonious balance between beauty and practicality. Everything must have a purpose. Iconic products like the Aalto vase, Artek’s Stool 60, and Marimekko’s bold textile patterns established Finland as a leader in modernist design. Over the next century, Finnish design became synonymous with high quality, technical skill, and timeless aesthetics—qualities that have earned it global recognition, particularly during the postwar years when Nordic design was celebrated worldwide, and still is. Today, Finnish products continue to enjoy international respect, not only for their aesthetic value but also for their reputation of reliability, thoughtful construction, and cultural authenticity.